Moron Alert - Carbon Offsets

This just may be the dumbest way ever invented to rationalize how you are living.

Have a huge home that eats lots of energy? Whoa! Just buy some carbon offsets to give yourself a zero carbon footprint to ease your conscience.

Got lots of cars or toys or whatever that suck oil tankers dry with their use? Just buy more carbon offsets to give you that feel-good satisfied peaceful feeling.

Feeling like you want to impress the other mega rich or friendly neighborhood green actor or actress? Jut buy another load of carbon offsets. Green is in baby! Let the good times roll and just add the carbon offsets as another cost of doing business of giving everyone the business.

You may win a prize for helping the world realize we're going into global warming as soon as we thaw out of the glaciers of this past winter, but get a huge house, impress your friends with the carbon offsets you can buy and you're in baby.

Ah, what a good feeling. Instead of just doing good for good sake and not worrying about keeping track of your carbon footprint, you have to keep track now to make sure you aren't causing more negatives than positive through your lifestyle.

Let's all just sit and grin at each other because we are all so proud of our zero footprint.

What a bunch of morons.

Moron Alert - Elevator Buttons

Ever watch someone in an elevator in a tall building?

In elevators where the buttons go sideways and then up, you watch people all the time look all over to see where the floor number is that they want.

In some well designed elevators, where the numbers go vertically, the people look for their floor, click it and go.

I've been working in the same building for years and I watch people struggle with the sideways numbering confuse people every day.

Hasn't anyone learned how to do usability testing to see what works and what confuses people?

Nuff said.

Moron Alert - Computers Easy to Use? What Moron Said That?

For twenty plus years now the computer industry has been pushing the dead horse that computers are easy to use.

You still hear that, sometimes subtly, sometimes not. It wasn't true twenty years ago, isn't true now.

Granted, there are some features of computers, Mac or PC, that are easy to use. That has always been the case.

But, having worked designing software for both platforms, and designing web interfaces, and having tested people of all ages, again on both platforms, I can tell you that whoever said they are easy to use is a real Moron.

Yes, I know there are some software applications that are easy to use, but when you watch hundreds of people struggle with Mac and PC it is painful.

By now, simplicity should be a given, not an afterthought. Ease of use should be a standard not a marketing tool.

Watch how often even expert users ask each other, "now how is it that you do ..." and you will see what I mean.

All operating systems are too bloated, too complex, too much.

The average person uses few of any application's myriad features.

Mac and Windows? Give us power, give us beautiful interfaces, make them simple.

Ahhhhh, life could be good.

Moron Alert - Gas Pumps and Credit Cards

Gas pumps that take credit cards without having to go into the building are a great idea.

Most pumps ask you whether you want to pay at the pump or inside. Or, they may ask what type of credit card you want to use.

Whatever they ask, the smart ones, if you just insert your card, recognize the fact that you are paying at the pump, recognize your card and magic, you can pump gas.

The Moron designed pay at the pump forces you to push the button to say you want to pay at the pump, select what type of credit card you want to use, answer from one to many questions, including if you want a car wash, and you diddle around when you just want to gas and go.

Idiots. Idiots and Morons.

Morons give us fits, and the sad part is that we never seem to run out of them.